Perspectives sur les jeux, la communication marketing, le VAS et les marchés émergents.
Une réflexion pratique, centrée sur les chiffres, sur l'engagement, la rétention, la facturation opérateur et la façon dont les jeux créent de la valeur pour les opérateurs et les développeurs.
How VAS distribution affects your App Store revenue
A common fear about telco VAS distribution is that it cannibalises App Store revenue. Across 15 of our titles over 12 months, organic App Store downloads actually rose 5.2%. Here's why.
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When we ask for a strong IP, what are we really asking for?
Operators ask for big-name IP because they want engagement. In the AI era, IP is no longer the reliable shortcut to acquisition it once was — here's what's replacing it.
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New York Tech Week: how the TuuTap founders landed in Manhattan
From Košice to the heart of Manhattan — pitching nerves, new confidence, new contacts, and a clearer view of where our platform can go next.
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Why casual games are the most efficient retention lever in a VAS bundle
Music and video are crowded and costly. Casual games are sticky, cheap to stream and culturally universal — the most efficient engagement lever a VAS bundle can add.
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Direct carrier billing 101: monetising games where cards don't reach
In many emerging markets card penetration is low but mobile is everywhere. Direct carrier billing lets you monetise games for users cards never reach.
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Our own gaming platform is becoming a reality
TuuTap has officially launched — quick, accessible games without heavy downloads, now rolling out as an mVAS service across distribution channels.
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From Cologne with games: Gamescom 2025 recap
Two busy days at the Slovak booth in Cologne — meaningful conversations, game reveals, and refreshingly honest networking over Tatranský čaj.
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Two days that transformed our vision
At the Seed Starter Bootcamp we rethought how we tell the TuuTap story — moving beyond features to the value it brings telco and VAS partners.
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Our takeaways from GDC 2025
AI everywhere, full-body motion tracking, and valuable conversations on distribution and monetisation — our notes from GDC 2025 in San Francisco.
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Bridging cultures at Africa Games Week 2024
Cape Town's vibrant creative ecosystem, resilient African studios, and the case for new north-south partnerships between Africa and Europe.
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Embracing the gaming spirit: our experience at Game Days 2024
Back home in Košice for Game Days 2024 — community, inspiring talks, and funding opportunities we're keen to pursue.
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Beyond traditional app stores: alternative game distribution
Local, carrier-billed subscription marketplaces unlock untapped markets and sustainable, incremental revenue. A practical guide to HTML5, local stores and the DMA.
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